Every brand has its unique personality, and believe it or not, it’s something that customers and clients take into great account when doing business. Considering that emails are the number one channel of business communication, why not demonstrate your brand personality right there and then, one email at a time?
Email signatures are a great way to do this. And although they have been around for a while, the growing trend of personalizing and making them visually appealing has just recently taken off. They are perfectly customized to accurately reflect the brand’s voice and image to the recipient, creating a more personal and warm connection.
Thankfully, there are numerous free email signature generators in the market, meaning you can make your own professionally-designed signatures swiftly and hassle-free, without spending a single cent.
The way they work is you first select a template of your liking, after which you can slightly customize the color scheme to your taste, or perhaps that of the brand. You will then enter your personal information, such as Name, Job Title, Company, and Department, followed by the contact information you choose to share, be it phone, website, or location.
It’s 2022 outside, which makes it difficult to imagine a business without social media. Not a problem, as most free email signature generators have ready-made icons of the most famous social media channels such as Facebook, LinkedIn, Instagram, and Twitter, all waiting for the links to your accounts.
We also live in a highly visual world, so don’t forget to add your headshot and brand logo to make a truly memorable impression on the recipient. People will trust you more when they can put a face to your name.
As previously mentioned, it will enhance and empower your brand personality, leaving a lasting positive impression on your prospects or clients. At the same time, email signatures are your virtual business cards, meaning you are keeping it professional and personal at the same time.
On top of that, an email signature will act as an extra marketing weapon by showing all the different channels you or your firm can be reached at, as well as any clickable call-to-actions (CTAs) that you deem appropriate.
Now that you’ve created your brand new email signature, you can easily integrate it with any of the top email providers in a matter of seconds. Starting now, every email you send will passively carry your brand’s personality while you’re focusing on more valuable tasks.