When you are looking to boost your online visibility, and your company has decided to advertise on social media platforms, there are many excellent ones you can use. You can target your audience with laser-like precision and give your ads the best chances of converting new customers possible. However, you may need an expert social media agency to help you do this, and you will also need to consider which platforms to use. Below are some of the best social media platforms you can use to boost your business that can help take it to the next level and dominate your industry.
Even if you do not like the platform, you cannot rule out advertising on Facebook, as it has around two billion active monthly users. They offer various types of ads, such as video ads, text ads, and multiple combinations, which can get in front of prospective customers and help you to increase sales.
If your business targets other companies with your products or services, you may want to consider advertising on LinkedIn, a professional business networking platform. LinkedIn has similar ad offerings to Facebook, and the awesome thing is you can get your ads in front of the decision-makers for the businesses you are targeting. It can be a highly lucrative advertising platform for your business, but you may want to have a digital marketing agency with experience running your paid ads campaign.
Another excellent platform you can use to promote your business is Instagram, and as the same parent company owns them as Facebook, the ads are the same, and they can even cross platforms. It is an excellent platform to use when you have a visual service or products you are selling, and many companies are using Instagram to generate sales rather than their website. It is a fantastic way to target the under-thirties demographic and an excellent platform to showcase your products and services.
If your company is looking to target a young audience to help generate sales, you may want to consider advertising on the TikTok platform. If your company creates lots of unique, fun, and entertaining video content, it is an excellent platform for you. However, you can also utilise image and text ads for your advertising campaign on TikTok, and you can see fantastic returns when advertising on this platform.
It is best to advertise your business on various platforms to maximise your exposure and potential returns and have an experienced agency run your campaigns. You can see excellent returns on your investment and grow your brand into a well-recognised one, leading your industry.